FOR IMMEDIATE RELEASE.

Quaero Marketing Luminary, Dr. Naras Eechambadi, to Present Workshop Aboard the Norwegian Dawn during The Marketing Forum, May 7

Eechambadi Reveals Proven Techniques to Successfully Navigate Political Waters and Integrate Marketing’s Vision throughout the Enterprise   

Charlotte, NC – May 2, 2006 –  Quaero CEO, Dr. Naras Eechambadi, will present a strategic Marketing workshop, during the Marketing  Forum on May 7.    This year’s Marketing Forum will be held aboard the Norwegian Dawn, which sails to New York City, May 7 – 10.    During the event, Dr. Eechambadi will join the ranks of world renown presenters such as The Honorable Rudolph W. Guiliani and Arun Ghandi.

Marketers often fail to fully integrate their plans with operations in the rest of the company or take into account executional challenges that arise from the brand promises they make  – During the session, “Be The Team Player - How To Prevent The Turf Wars Between Marketing And The Rest Of The Company,”  Naras will explain how Marketers can avoid such pitfalls.  Attendees will learn proven integration techniques for working with other key departments so that the Marketing vision is realized and the organization thrives.
“By working with Operations, Sales and Finance to align their objectives, Marketers are able to successfully integrate their vision across the enterprise and achieve off the chart results,”  notes Dr. Eechambadi.  “This winning scenario cultivates higher levels of corporate growth and shareholder value.”
At the end of the session, Dr. Eechambadi will autograph copies of his new book “High Performance Marketing – Bringing Method to the Madness of Marketing” (Dearborn Press, November 2005).  “High Performance Marketing…”  is the manifesto for business professionals facing a fundamental shift in marketing that involves information resources, organizational structures, technology, and communication”  www.high-performance-marketing.com.  
"We are very pleased to have Naras Eechambadi on board the Marketing Forum this year,” notes Fran Cassidy, Conference Director for The Marketing Forum.  ”We are sure our delegates will find him a very engaging and stimulating speaker.”

About the Speaker
Dr. Naras Eechambadi is an official marketing guru at CRMGuru.com, an internationally recognized author, speaker and coach, and CEO of Quaero, a marketing and technology services company www.quaero.com.   Before founding Quaero, he was a Senior Vice President of Wachovia Corp. where he created its Knowledge Based Marketing Group, as well as a co-founder of the CRM practice within McKinsey & Co. 
About The Marketing Forum

The Marketing Forum is an exclusive event that brings together over 500 senior marketers (clients) and vendors (suppliers) for 2 days and 3 nights of business-focused, pre-scheduled one-on-one interaction.  Their 360 degree approach exposes participants to hand selected 1:1 business development meetings and access to the leaders who are solving today and tomorrow’s challenges.   For more information  www.marketingforum.com/. 

About Quaero

Quaero is a marketing and technology services company that provides unparalleled value to firms looking to improve the effectiveness of their comprehensive marketing efforts and marketing technology investments. Leveraging Quaero's proprietary MASTSM Marketing Performance Management evaluation and Six Dimensions of Marketing PerformanceSM framework, Quaero's clients gain remarkable insight into the performance of their marketing process, measurement and automation technologies. Quaero provides expert marketing database, campaign management and MRM technology implementation services. Quaero SpringBoardSM provides an easy-to-implement, easy to use web-accessed marketing database system, hosted and managed by Quaero specialists. Quaero serves hundreds of leading clients in the Financial, Travel and Leisure, Retail, Pharmaceutical/HealthCare, Publishing, and Telecommunications/High-Tech industries.

For more information, call 1-877-570-2199 ext 370, or visit the Quaero web site at  <www.quaero.com>.

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