Business Tools (registration required)

• Marketing Assessment Survey Tool
  Take the MAST

From High Performance Marketing:

• Elements of Successful Planning
• Creating a Dynamic, Effective Planning Process
• Marketing Measurement: Three Schools of Thought
• Marketing Resource Management Software: An Evolving Resource for Improving Processes
• Nine Symptoms of a Misaligned Organization
• The Ten Best Things You Can Do With Your Data
• Managing Information Assets Through Smart Workflows
• Tool Evaluation and Vendor Selection
• Outsource versus In-house Implementation
• Levels of Maturity Figure 7.4
• Key Success Factors for Marketing Project Implementation
  

“Excerpted from High Performance Marketing, © 2005 Dearborn Trade Publishing. Quantity discounts available. For more information call 1 800 621 9621 Ext. 4444.”