Case Studies

• Chapter 2
  Dimensional Analysis – Prepaid Mobile Phone Company
• Chapter 3
  Marketing Portfolio Approach – Major Financial Services Company (MFSC)
• Chapter 3
  Planning for Value – Samsung Electronics
• Chapter 3
  Planning, Accountability, and Awareness – Gillette
• Chapter 4
  Rigorous Measurement – Harrah’s
• Chapter 4
  Measurement – Royal Bank of Canada
• Chapter 5
  Six Sigma Drives Marketing Performance – Bank of America
• Chapter 5
  Process Enhancement – Dow Corning
• Chapter 6
  Alignment – KeyBank’s CMO/CFO
• Chapter 6
  Alignment and Innovation – SunTrust Bank
• Chapter 7
  Turning Analysis Into Action – KeyBank
• Chapter 7
  Fragmented Information Management – AT&T Wireless
• Chapter 7
  Customer Information – Superregional Diversified Bank (SD Bank)
• Chapter 8
  Customization Strategy – Capital One
• Chapter 10 Customer Experience Management - Starbucks
  
  

“Excerpted from High Performance Marketing, © 2005 Dearborn Trade Publishing. Quantity discounts available. For more information call 1 800 621 9621 Ext. 4444.”