Reviews Overview

"...In HPM, find out how to revitalize your organization, diagnose your performance, and bridge the gap between strategy and execution..."
Corris Williams, Assistant Online Editor
Sales & Marketing Management, January 2006

"...a powerful six-dimensional framework of competencies and explains how rigorous management
of competencies [delivers] superior marketing performance."
Jennifer Netarwala
The Smart Manager, Dec. ’05 - Jan. ‘06

Naras Eechambadi has been an academic, a practicing marketer, and a consultant. In his book, he lays out a framework and spends a considerable amount of effort in emphasizing the importance of each part of the framework. He does a good job of merging academic research with case studies in each chapter.
NEW BOOKS IN REVIEW
Read the Full Review


This book is a great resource for anyone who wonders what C-level executives REALLY think of Marketing...
Chris Selland
Read the Full Review


"Marketing is being called on to rethink the way it operates...
Sales & Marketing Managment magazine
Read the Full Review


In the final analysis, every company is dependent on its customers and its ability to sell...
Alfred King
Read the Full Review


In the early years of America's independence, land itself was an "intangible" that defied clear measurement...
As seen in DM News
Read the Full Review


There's no doubt that marketing is under pressure to perform better and perform with proof...
Kelly Shermach
Read the Full Review


I had the pleasure of hearing Naras speak earlier this year and was very interested in his explanation of Marketing today...
Michael W. Thomas
Read the Full Review


Dr. Eechambadi, true to his form, has truly captured Marketing from the necessary angles of...
Scott Jones
Read the Full Review


Companies can increase customer equity and shareholder value dramatically...
John Deighton
Read the Full Review


High Performance Marketing introduces a fresh perspective on the challenges facing today's marketers...
Andrew V. Abela, Ph.D.
Read the Full Review


In an age of knowledge explosion, High Performance Marketing enables one to map out an intelligent roadmap...
Doreen Woo Ho
Read the Full Review


An insightful and long overdue book! It clearly explains how measurement, process and organizational competencies...
Lauri Kien Kotcher
Read the Full Review


A must read for disciplined marketers and folks in the Growth Management business if they want to successfully deliver results...
Peter Klein
Read the Full Review


This book is one of a kind. The customer ecosystem created a new breed of customer...
Paul Greenberg
Read the Full Review


Naras Eechambadi has captured the essence of how we as marketers should define ourselves if we are to be successful...
Catherine P. Bessant
Read the Full Review


High Performance Marketing brings to life how companies can successfully close the gap between business need...
Michael A. George
Read the Full Review


As businesses fail and the economy shrinks, many organizations are keeping a watchful eye on their marketing departments...
Midwest Book Review
Read the Full Review


High Performance Marketing provides a sharp guide for executives looking to capture the attention...
Dipak C. Jain
Read the Full Review


Marketing can be a powerful driver of profitable growth, but the impact of marketing investments...
G. Kennedy Thompson
Read the Full Review


If marketing is something you do, then this book is something you read.
PGreenBlog:
“Recommended CRM Readings”
Read the Full Review