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Naras Eechambadi has captured the essence of how we as marketers should define ourselves if we are to be successful in delivering high performance marketing to our companies. First and foremost, we have to see ourselves as business leaders. We must think, talk and act as professionals who possess deep business acumen, but who also happen to have added expertise in marketing. That is exactly how we will bring method to the madness of marketing.

Catherine P. Bessant
Chief Marketing Officer
Bank of America

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