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Advance Reader Comments

Marketing can be a powerful driver of profitable growth, but the impact of marketing investments are often unpredictable. In High Performance Marketing, Naras offers a comprehensive approach to reducing this uncertainty. Marketers who adopt this approach will find themselves well positioned to convince top management to invest in marketing with confidence because they can be held accountable not only to deliver measurable results but can ensure that those results improve over time.

G. Kennedy Thompson
Chairman, President and Chief Executive Officer
Wachovia Corporation

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