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| Reviews I had the pleasure of hearing Naras speak earlier this year and was very interested in his explanation of Marketing today. High Performance Marketing sets the pace of marketing initiatives today and is a must read not only for marketing executives but for senior executives who must be involved for a marketing program to be successful. Naras walks you through the process of today's marketing landscape and brings clarity to the realistic expectations, execution and marketing success. Marketing is an art and High Performance Marketing is a great handbook to guide you through with best practices case studies and metrics. Michael W. Thomas, |
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