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| Reviews Dr. Eechambadi, true to his form, has truly captured Marketing from the necessary angles of a) both strategic and tactical perspectives, b) people/process/technology and c) cross-functional alignment. The struggle between the sales and marketing organizations is something that all of us have experienced. Unfortunately, once entrenched within an organization this becomes almost taboo to address. In High Performance Marketing you'll see a candid discussion on this alignment topic, not only from a sales and marketing perspective, but from an overall organizational perspetive. Dr. Eechambadi gives a plethora of real-life examples ... this book is more practical than theoretical ... exactly what I needed. Scott Jones, |
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