Reviews
Companies can increase customer equity and shareholder value dramatically by improving the performance of their marketing organizations. High Performance Marketing offers an interesting new perspective on how marketing performance can be improved to achieve these critical corporate objectives. Naras Eechambadi's perspective is informed by direct experience as a senior marketing executive as well as by direct experience with many of the case studies that are sprinkled throughout this book."

John Deighton,
Harold M. Brierley Professor of Business Administration
Harvard Business School

Previous Review | Next Review