High Performance Marketing is the manifesto for business professionals facing a fundamental shift in marketing that involves information resources, organizational structures, technology, and communication. In this essential guide, thought leader Naras Eechambadi provides all the real-world tools, practices, and techniques needed to drive performance in today’s “pressure-cooker” environment.

Eechambadi details every scenario a professional might encounter: transforming a rigid and complacent organization, implementing state-of-the-art technology, aligning a corporation inside and out, leveraging information assets, and more. Then he provides straightforward approaches for cutting through all the complexities these issues present. In this book, you’ll discover a powerful six-point framework of competencies and learn how to use this framework to put your organization on the road to superior marketing performance. What’s more, you’ll gain a wealth of anecdotes, stories, and statistics based upon the author’s diligent research and interviews with Fortune 500 companies.

In clear and concise language, Eechambadi shares insights gleaned from his years as a marketing executive and a consultant to more than 100 of the nation’s premier companies, including Wells Fargo, Apple Computer, JPMorgan Chase, Reader’s Digest, and Robert Mondavi Winery.

High Performance Marketing supplies the knowledge and expertise your organization needs to achieve extraordinary payoffs. You’ll find:

• Leading-edge methods to bridge the problematic gap between strategy and execution
• Compelling case studies that illustrate marketing successes of influential companies such as Harrah’s Entertainment and Bank of America
• Expert guidance to help marketing professionals rise to a higher level in the enterprise—as catalysts and boundary spanners
• A sample survey to assess a company’s competencies, strengths, and weaknesses

This book is required reading for senior executives and professionals seeking to invigorate their organizations. For companies whose marketing results are mediocre or disappointing, this potent resource will help “supercharge” their performance.