Chapter Excerpts
Part One: Performance in Perspective

• Chapter 1
  The Marketing Mystique
• Chapter 2
  The Strategy-Execution Cycle

Part Two: Dimensions of Marketing Performance

• Chapter 3
  Decisive Leadership, Actionable Strategies
• Chapter 4
  The Measure of Marketing
• Chapter 5
  Out of the Black Box
• Chapter 6
  Orchestrating the Organization
• Chapter 7
  Capitalizing on Knowledge
• Chapter 8
  The Architecture of Action

Part Three: Discipline and Dynamism

• Chapter 9
  The Performance Agenda
• Chapter 10
  Discipline and Dynamism
  

“Excerpted from High Performance Marketing, © 2005 Dearborn Trade Publishing. Quantity discounts available. For more information call 1 800 621 9621 Ext. 4444.”